THE TYRE COLLECTIVE

The Tyre Collective is an innovation company spearheading tyre wear capture and monitoring.

Half a million tonnes of tyre wear are produced annually across Europe entering our waterways, the food we eat and the air we breathe. Tyre wear is the second-largest microplastic pollutant in our oceans and a stealthy source of air pollution.

They discovered that rubber particles coming off the tyre are positively charged due to friction. Using a single array of electrostatic plates, their design currently captures 60% of all airborne particulates on the test rig.

Captured tyre particles are stored in a cartridge within the device and collected during servicing. Once refined, they are extracted and used in a variety of applications, including new tyres, 3D printing and dyes, creating a closed-loop system.