taking pride in what we do and spreading the word
Chris has always been passionate about the natural world, and found that it is often difficult to find information that might help support the efforts to make the changes necessary to achieve environmental successes. Even simple aspects such as finding local Zero Waste businesses were challenging – and checking whether products, initiatives etc. were viable and as eco-friendly as possible often proves extremely hard. For the launch, KwikChex verification resources will be used to help get the ball rolling, and shortly after, as the community grows, Loving My Planet will become a significant entity in its own right, with many people from around the world playing crucial and influential roles.
Whilst the practicalities are vital to make things work, Chris was also determined that Loving My Planet should be driven by positivity, because as justified as anger can be when looking at the damage being done to our planet, his stance and that of many others he has consulted with, is that the more people that actively spend their days loving our planet with positive thoughts and actions, the more we can achieve. Loving My Planet is all about what we can do as individuals within a huge global collective – taking pride in what we do and spreading the word.